Copy For Health & Wellness Brands Ready To Make Waves
Surf the intersection of clarity, authenticity, and soul-deep trust with your audience
I’m Katie. Nice to meet you.
Copywriting that speaks clearly and inspires action can be a matter of life or death…
Not just for your business, but also for the people you’re here to help.
After a decade working 911 as a paramedic, I know how high-stakes communication works. I know what happens when messages don’t land as well as what’s possible when they do.
By managing emergencies, I’ve learned to alchemize chaos into clarity.
Today my passion lies in helping soul-led wellness brands articulate their truth, magnetize their people, and write content that actually heals.
Because in a sea of wellness noise, the right words help your truth hit like a big wave. 🌊
My Services
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Website Copy
Clear, connection-driven copy that turns curious clicks into loyal clients.
• Home pages that hook your reader fast
• About pages with purpose (and personality)
• Service pages that sell without sounding salesy
• Product or platform pages that simplify the complex
• Contact pages that invite action -
Email Marketing
Relationship-first emails that nurture, educate, and convert.
• Welcome sequences that make a stellar first impression
• Nurture campaigns that build trust over time
• Sales emails that feel human, not pushy
• Re-engagement emails that bring your list back to life
• Educational series that boost health literacy & brand authority -
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Sales Pages
Conversion-optimized copy that speaks to the pain, paints the vision, and drives action.
• Long-form and short-form sales pages tailored to your audience
• Pre-launch waitlist pages that build buzz and grow your list
• Opt-in/lead magnet pages that trade value for trust
• Webinar and event sales pages with seamless flow
• Health & wellness-specific pages that balance facts and feeling -
Brand Voice Guides
Foundational messaging that captures your essence and keeps your content consistent.
• Voice, tone, and style frameworks tailored to your brand’s personality
• Messaging pillars that align your mission, values, and offers
• Customer archetype + brand persona development
• Do’s & don’ts for writing in your voice (great for growing teams)
• Ideal for health & wellness brands seeking clarity, cohesion, and connection -
Ad Campaigns
No need to sound like everyone else. I draft scroll-stopping copy that grabs attention and drives clicks.
• Meta + Google ad copy tailored to health and wellness audiences
• Hook-driven headlines that speak directly to your ideal customer
• Clear, compliant calls-to-action that convert
• Campaign messaging that’s cohesive across platforms
• Built for brands who want performance + personality. -
Articles
Searchable, shareable content that educates, empowers, and builds brand authority.
• Patient-friendly articles that simplify complex health topics
• Thought leadership pieces for wellness professionals & founders
• SEO-driven content that ranks and resonates
• Story-based articles that deepen audience connection
• Ideal for brands serious about long-term visibility and value -
Testimonials
"Working with Katie was an absolute pleasure. She helped ease our load by developing the long-form content we needed for our ad campaign. Her collaborative and inclusive process really makes her clients feel heard."
—Meg S., PRIME, Inc
"Katie listened carefully and investigated exactly what our Montana Simulation Champions Network was working to achieve. She simplified our language to communicate the core of our organization. I can highly recommend her skills for organizational messaging."
—Joe P., Clinical Faculty MSU-Bozeman
