Copy For Health & Wellness Brands Ready To Make Waves

Surf the intersection of clarity, authenticity, and soul-deep trust with your customers

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Katie Gorman writing clear, accessible marketing copy for health consumers.

I’m Katie. Nice to meet you.

Being healthy should be accessible to everyone.  That’s why I am on a mission to create copy that is free of medical language consumers can’t understand so they feel empowered to take the reins of their own health.  

I serve growth-minded wellness companies—from nutraceuticals to at-home testing, from apps to gyms—and the athletes, enthusiasts, and everyday people they reach who want clear, confident control of their health.

After 10+ years in medicine, I leverage my experience to combine evidence literacy with current trends in marketing to execute copy that positions today's health & wellness brands as the go-to authority for informed, grounded health decisions.

Let’s make health simple together and bring your brand’s vision to life.

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My Services

  • Website Copy

    Clear, connection-driven copy that turns curious clicks into loyal clients.


    • Home pages that hook your reader fast
    • About pages with purpose (and personality)
    • Service pages that sell without sounding salesy
    • Product or platform pages that simplify the complex
    • Contact pages that invite action

  • Email Marketing

    Relationship-first emails that nurture, educate, and convert.


    • Welcome sequences that make a stellar first impression
    • Nurture campaigns that build trust over time
    • Sales emails that feel human, not pushy
    • Re-engagement emails that bring your list back to life
    • Educational series that boost health literacy & brand authority

  • Whimsical Katie

  • Sales Pages

    Conversion-optimized copy that speaks to the pain, paints the vision, and drives action.


    • Long-form and short-form sales pages tailored to your audience
    • Pre-launch waitlist pages that build buzz and grow your list
    • Opt-in/lead magnet pages that trade value for trust
    • Webinar and event sales pages with seamless flow
    • Health & wellness-specific pages that balance facts and feeling

  • Brand Voice Guides

    Foundational messaging that captures your essence and keeps your content consistent.


    • Voice, tone, and style frameworks tailored to your brand’s personality
    • Messaging pillars that align your mission, values, and offers
    • Customer archetype + brand persona development
    • Do’s & don’ts for writing in your voice (great for growing teams)
    • Ideal for health & wellness brands seeking clarity, cohesion, and connection

  • Ad Campaigns

    No need to sound like everyone else. I draft scroll-stopping copy that grabs attention and drives clicks.


    • Meta + Google ad copy tailored to health and wellness audiences
    • Hook-driven headlines that speak directly to your ideal customer
    • Clear, compliant calls-to-action that convert
    • Campaign messaging that’s cohesive across platforms
    • Built for brands who want performance + personality.

  • Articles

    Searchable, shareable content that educates, empowers, and builds brand authority.


    • Patient-friendly articles that simplify complex health topics
    • Thought leadership pieces for wellness professionals & founders
    • SEO-driven content that ranks and resonates
    • Story-based articles that deepen audience connection
    • Ideal for brands serious about long-term visibility and value

  • A clear night sky filled with countless stars and the Milky Way galaxy stretching vertically across the image.

Testimonials

"Working with Katie was an absolute pleasure. She helped ease our load by developing the long-form content we needed for our ad campaign. Her collaborative and inclusive process really makes her clients feel heard."

—Meg S., PRIME, Inc

"Katie listened carefully and investigated exactly what our Montana Simulation Champions Network was working to achieve. She simplified our language to communicate the core of our organization. I can highly recommend her skills for organizational messaging."

—Joe P., Clinical Faculty MSU-Bozeman

A colorful meal with a green smoothie, avocado salad with a yellow flower, lentil stew with lemon, grilled zucchini, and a leafy green salad with eggs, all arranged on a rustic table.
Three orange-brown mushrooms growing on green moss in a forest with trees and sunlight in the background.
Person applying oil to their arm at a wooden table with bottles, a candle, and flowers.
Two orange and white spotted mushrooms growing among green leaves and grass.

We Should Talk

We Should Talk

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