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Restore Your Core Masterclass Promotion Email Sequence
I reveled in the challenge to write a speculative 3-email sequence to promote a 90-minute pelvic floor + core masterclass for pro instructors to share with their students.
The emails took medical terminology and utilized it in a way to engage readers to feel empowered to heal their own bodies, all while keeping the voice the RYC brand worked so hard to develop.
My strategy involved:
Educational yet approachable language that matched RYC’s warm, somatic brand voice.
Problem–agitate–solution structure to validate common pain points.
Layered storytelling to guide readers from awareness to sign-up.
The outcome?
This sequence was designed not only to drive registrations, but to position RYC as a thought leader in the pelvic floor industry—priming their audience for future offerings with trust-building, education first messaging.
SIM-MT High Fidelity Patient Simulation Case
SIM-MT started in 2017 as one of the nations first mobile simulation labs that provides high-fidelity medical training to the frontier medical facilities throughout the state of Montana.
They also expanded to train universities such as Western Governors and federal entities like the Department of Defense’s Med Deck Units.
My strategy involved:
Researching the latest Surviving Sepsis Campaign guidelines.
Scripting a deteriorating patient progression that challenged learners to respond in real time.
Weaving in psychosocial realism, including patient history, family dynamics, and a trauma-informed learning environment.
Integrating a tailored patient handoff, ethical considerations, and team collaboration objectives into the learners goals and debrief.
The outcome?
Medical error remains a significant cause of preventable death in the United States. This clinical case helps learners strengthen clinical decision-making under pressure, improve confidence in managing time-sensitive emergencies, as well as equip educators with a plug-and-play template aligned with national simulation standards.
Bébé Bru Website Copy
Going through her own trials & tribulations as a new mom, as well as recognizing a need for long-term breast milk storage, MacKenzie Lewendahl dawned a freeze-dried breast milk company to create a better option for busy mothers everywhere.
My challenge was to create authentic, science-driven, and heartfelt copy that showed how Bébé set the stage and filled the gap that competitor companies left vacant.
My strategy involved:
Bold and clear in the hero section to stop the scroll and build intrigue.
Benefit-driven and body-led to highlight real-life perks (not just features).
Heartfelt yet strategic to validate the emotional labor of feeding, while emphasizing ease and trust.
Science-forward in just the right moments to educate without overwhelming.
The outcome?
Strong website copy helped Bébé Bru establish authority and trust as a science-driven brand, empowering mothers to choose convenience without guilt. Strategic CTAs, intuitive structure, and relatable language simplified the conversion process and positioned Bébé Bru as the soulful, human-centered alternative to sterile, overly medical competitors.
MD Ally Sales Page
MD Ally is reimagining 911 by connecting non-emergent callers to real-time virtual care. They are relieving pressure on EMS and ERs, creating long-term solutions that actually stick.
My challenge writing this speculative piece was to harness the experience I have gained as a paramedic to channel the empathy of overworked providers, compassion for non-emergent patients, and respect for the system as a whole. All while not sounding preachy nor naive.
I led with real-life EMS examples from my own experience to build instant rapport and credibility.
My strategy involved:
Built urgency with data points (e.g. 42M non-emergent ER visits).
Positioned MD Ally as a win-win for patients, providers, and systems.
Layered in social proof, technical integration benefits, and no-cost CTA framing to lower barriers to entry.
Used plain, powerful language that reflects how EMS actually talks and thinks.
The outcome?
This sales page helps MD Ally bridge the trust gap between field providers and tech innovation. It also anchors their offer in lived EMS realities—making it human, not hypothetical. And the result? A compelling message that meets first responders where they are, while showing them what’s possible.
Ability Montana Brand Voice Guide
Ability Montana empowers people with disabilities through advocacy, community, and support—offering resources and programs, allowing individuals to gain the independence they’ve dreamed of and live life on their terms.
The biggest challenge in helping write this brand voice guide was alchemizing powerful lived experiences into a clear, compassionate brand soul—one that honors individual dignity while inviting lasting transformation.
My strategy involved:
Defining tone adjectives rooted in how we want people to feel (heard, free, empowered).
Developing conviction codes based on the brand’s four core values: Dignity, Community, Advocacy, and Empowerment.
Mapping brand and customer archetypes to align messaging with emotional resonance.
Creating phraseology that’s unique to Ability Montana—language that makes the brand distinct, memorable, and emotionally resonant with the people they serve
The outcome?
This brand voice guide empowers Ability MT to speak with consistency and clarity across all platforms and departments, creating content that centers inclusion, dignity, and belonging. It equips internal teams to write with greater confidence and cohesion, all while building lasting trust with the communities they serve.
Article on Oxidative Stress
A silent killer that lives amongst us, oxidative stress is the result of a buildup of harmful molecules called “free radicals” that have been linked to the development of many common diseases and ailments we know today.
My challenge was to take highly scientific medical language and create an article that was educational and informative, but didn’t speak down to or alienate readers who were looking to grow in knowledge on the topic.
My strategy involved:
Writing in a story-driven, SEO-optimized format with clear H2s, keyword integration, and scannable sub-sections.
Using approachable analogies (e.g., joints like rusty hinges) to make science memorable.
Led with reader pain points—digestive issues, brain fog, fatigue—to increase relevance.
Strategically framed supplements as part of a holistic, non-fear-based solution.
The outcome?
This article serves as evergreen pillar content in a broader health education funnel. It subtly supports product relevance and sales without sounding salesy. It helps to build trust and credibility with readers seeking root-cause education. And by keeping SEO searchable keywords at the forefront of my mind when writing, this article boosts search visibility and organic traffic.
Life is Recess Sales Email Sequence
The first of its kind, Life is Recess is a family retreat hosted in Playa Venao, Panama. It is a week long of disconnecting from the rise & grind of our everyday culture and reconnecting to nature and those you cherish most.
The challenge was to write a sales email sequence that helped create buy-in. Being the first time this retreat has occurred, it had no authority, established audience, or trust. I was able to craft a campaign that used multiple persuasive tactics to where families couldn’t wait to sign-up and join the adventure.
My strategy involved:
Painting a sensory-rich vision of the retreat experience (sunsets, waves, and barefoot dinners included).
Using social identity framing (“this is for families who crave presence, not perfection”) to build resonance.
Addressing common objections (cost, logistics, travel hesitation) with calm, values-based reassurance.
Tapping into emotional drivers like disconnection from tech, burnout from the grind, and the desire to make lasting family memories.
The outcome?
This sequence yielded a sold-out event, despite being a first-time offering with no list, no ads, and no influencer partnerships. This campaign helped build instant trust with values-aligned families and position Life is Recess as a movement, not just a vacation. This launch proved that you don’t need a huge audience to stand out or sell out.
The Rule of 2’s Infographic
When I was working for a private company as a medical educator, a sage co-worker of mind taught me this nifty pneumonic to help assist with basic level airway management. I have attempted to find its scholarly roots and have yet to find where this exists in text. A lot of sites talk around it, but none have spelled it out in the same way.
The challenge was to create a 1 page infographic that spelled out the most important aspects of BVM airway management in an easy-to-digest way that sticks and can be easily implemented. And boy, is this a critical step!
A multicenter, randomized trial published in the New England Journal of Medicine (2019) compared BVM ventilation to no ventilation during the interval between induction and laryngoscopy in 401 critically ill adults. The study found that patients receiving BVM ventilation had a significantly lower incidence of severe hypoxemia (oxygen saturation <80%) at 10.9%, compared to 22.8% in the no-ventilation group (relative risk, 0.48; 95% CI, 0.30 to 0.77).
My strategy involved:
Breaks down airway management into four “2’s”: 2 airways, 2 people & 2 thumbs, 2 PSI, and 2 inches
Simplifies complex concepts using plain language, clean visuals, and real clinical photos
Reinforces the importance of technique—especially during delayed or prolonged airway efforts
Supports muscle memory and cognitive recall under stress through color coding, icons, and spatial design
The outcome?
This infographic is now used as a practical bedside and classroom tool—giving providers a fast, accessible refresher on how to optimize oxygenation using evidence-backed techniques. It increases confidence in non-intubated airway management, bridges the gap between research and implementation in one simple sheet, and enhances patient safety and provider performance.