Why I Write High-Converting Copy For You
I am on a mission to abolish tough-to-understand medical lingo that prevents health & wellness consumers from taking the first steps in gaining autonomy over their own wellbeing to establish a world where being healthy is accessible to everyone.
To make that happen, I’ve made it my job to master the things most founders don’t have time for. I’ve become fluent in FDA and FTC health-marketing regulations so my clients never have to second-guess compliance. I also study marketing and copywriting trends obsessively, translating evidence into clear, ethical, conversion-driven language that builds lasting trust and loyalty.
After years in healthcare I noticed that health brands were essentially selling snake oil giving consumers biased information from partial research studies, overblown claims, skewed test results, or half stats.
I knew health brands meant well and were doing their best, but were up against the FTC/FDA, short on time, clinical experience, and marketing expertise to translate complex medical language into easy-to-understand copy that empowers their customers to take action.
The reason I care so much?
Because I’ve seen what happens when people don’t understand their health…
In my 10+ years as a 911 paramedic, I met patient after patient who was confused, overwhelmed, or never given the why behind their condition.
When I took the extra time to explain what was happening — and what to expect next — I saw their fear fade, their vitals stabilize, their confidence grow. But I quickly realized I could only reach one patient at a time. I wanted a larger footprint and a bigger voice.
Once I discovered copywriting + marketing and coupled that with my extensive medical experience, I knew I could start making lasting change for today's wellness brands and consumers alike, before their health became a life threatening emergency.
And When I Am Not At The Office
You can find me at the peak of a mountain, and most definitely snowboarding my way down in the winter months.
Growing up in a landlocked state I developed a knack for surfing.
I groove on anything from the 70’s and contemplate the true meaning of life while studying astronomy in the starry night sky.
I would take a night in playing guitar and songwriting over drinks at the bar.
And I live to be on the open road and traveling in my Japanese camper van, Sweet Virginia.