After analyzing 50 of the top health & wellness brands today,
I reveal the exact words causing most wellness marketing to blend in...
Go into 2026 with the data and clarity behind what actually works
Being seen on the internet today feels almost impossible.
Especially in the booming, trillion dollar health & wellness industry…
More people are working to feel their best and take control of their health, seeking alternatives that:
Are rooted in scientific evidence
Produce real results
Are connected to brands they trust, guiding them with accuracy and honesty.
The competition is growing, and standing out takes more than a great product…
And in an industry governed heavily by FTC and FDA regulations?
It takes time, research, and a deep understanding to break the surface.
That’s where the words you use in your copy matter.
It’s the subtleties that your customers can’t name out loud, but feel when they are come across your brand.
And if you sound just like every other health & wellness company on the market today?
People may leave before they even get to experience how great your product is.
In fact, psychology calls this phenomenon semantic satiation.
Semantic Satiation (noun)
In marketing: the loss of meaning and impact that occurs when a word or phrase is used so frequently it becomes mentally “invisible” to the audience, reducing clarity, trust, and persuasive power.
The power of semantic satiation is so real that:
Epilsons 2025 writeup reports 88% of consumers notice ad repetition with 6 in 10 US adults saying they’re less likely to buy from companies that show the same ads repeatedly.
That's over HALF of consumers…
That stat stopped me dead in my tracks…
Because it confirmed something I keep seeing while working in the health & wellness space.
Most brands don’t struggle because their products aren’t effective…
They struggle because their language has become indistinguishable.
Copy-cat promises.
Identical buzzwords.
And the same phrases repeated across websites, sales pages, and ads…
As a health & wellness copywriter with a background in evidence-based care, I wanted to understand why this was happening — and what actually worked instead.
So I did the work most brands don’t have time to do…
Introducing…
50 of the Most Overused Health & Wellness Words in Marketing Today and What you can use Instead
This guide helps health & wellness brands stand out, earn trust, and convert more effectively by fixing one of the most overlooked problems in marketing: language fatigue caused by industry sameness.
It decodes why great brands still blend in
Replaces opinion with data
And explains the psychology behind underperforming health & wellness copy
I offer immediate, practical alternatives that you can easily implement into your:
landing pages
sales pages
product descriptions
email campaigns
social copy
blogs and educational content
Alchemize your copy so you stop blending in and start sounding like the industry leader you are.
This Guide Helps You:
#1: Know what words are killing your sales so you can stand out and sell out in the health & wellness landscape.
#2: Replace guesswork with evidence so your message is as transformative as your product.
#3: Offers psychology-backed clarity that helps you understand why your words aren’t connecting—and how to make them meaningful.
#4: Gives you alternative words and language to implement immediately.
Download Your Copy of The 50 Most Overused Words in Health & Wellness
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